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Let’s be honest: 

 

Pricing can feel overwhelming. You don’t want to overcharge and scare people off—but undercharging leaves you undervalued and underpaid.

off—but undercharging leaves you undervalued and underpaid.

 

Your time, skills, and expertise are the foundation of your business—but does your pricing truly reflect that? 

 

If you’re constantly second-guessing your rates or attracting clients who undervalue you, it’s time for a change. The Service Pricing Formula will help you: 🐴 Calculate Your Costs: Factor in your time, expertise, and overheads to create sustainable pricing. 🐴 Align Your Prices with Value: Charge based on the transformation you deliver to your clients. 🐴 Attract Aligned Clients: Stop working with clients who haggle or undervalue your skills and start attracting those who are happy to pay for your expertise.

This formula is perfect for equine physios, bodyworkers, saddle fitters, riding instructors, and other equestrian service providers. 

 

Let’s ensure your pricing reflects the incredible work you do.