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This paper explores the distinct yet interconnected functions of these two brain regions in consumer behaviour.

Being an influencer and being a business owner are not the same thing. Here’s what influencers focus on: ❌ Posting content for...

Is Influencer Marketing Dead? Let's look at the neuroscience. For years, influencer marketing has been one of the most powerful tools.

How many times have you told yourself, “I just need one more certification, and then I’ll feel confident charging more” ? Or “Once I...

Ever wondered why some marketing messages make people stop, pay attention, and take action immediately—while others get completely ignored?

Ever wondered why some marketing strategies make people instantly want to buy, while others get totally ignored?

You post consistently. You engage with your followers. You pour your heart into your equine business.   Yet… sales are slow. Bookings are...

There’s a narrative that’s been making the rounds lately, and it goes something like this: “I quit my day job to work 24/7.” On the...

1 - Market research! If you've ever listened to my podcast (if not, you totally should!) you'll know I don't shut up about market...

Managing social media effectively can feel overwhelming, so let's break it down and make it manageable!

In the highly competitive equestrian industry, leveraging neuromarketing strategies can significantly boost sales!

Is word of mouth good to grow an equestrian business? We all love the feeling of a client recommending our services. It's like a pat on...

Tired of scrolling through social media, wondering why your equestrian business isn't attracting new clients? Let's cut the crap and get...

Marketing For Equine Businesses On A Budget - Writing blogs – This is a great way to share your knowledge and rank higher on Google by...